clinton
During EPA's recent Webinar, Get Caught in the ‘Net: Building Your Web Strategy to Reduce Radon Risk, Clark Eldredge and Jorge Laguna of the Florida Radon and Indoor Air Toxics Program shared specific examples of how they have worked to improve the Florida Program’s web site. These improvements have increased their web traffic and reduced the number of inquiry phone calls to their office, helping them efficiently meet the information needs of their audience.
One of the actions that Clark and Jorge took to improve their web site was to reduce and simplify the text on their home page. They also took time to segment their audiences by considering the type of person that would access the site and then organizing the information so it was easier to find, improving the user experience.
Although seemingly simple tasks, writing and organizing information on the web takes time, expertise, and thought. We have posted a guidance document detailing 10 Tips on Writing for the Web to the Resource Bank for your reference. Aside from this helpful resource, the RadonLeaders.org Resource Bank has lots of other great information and tools, including the screencast of the Get Caught in the ‘Net Webinar.
Finally, if you’ve recently worked to improve your web site, we’d love to hear from you! Let us know about the actions you’ve taken on your own web site and any advice you can share on web writing. Feel free to comment below or let us know by emailing RadonLeaders.org.
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