On May 13, 2014, the American Lung Association (ALA) launched its first nationwide campaign targeting lung cancer: LUNG FORCE.
The campaign calls upon all women to unite in the fight against lung cancer, in an effort to promote lung health. Lung cancer is the #1 cancer killer of women in the United States. Radon is the second leading cause of lung cancer in the United States.
LUNG FORCE seeks to change people’s minds about what it means to have lung cancer, so that everyone understands their risks, and can organize to spur innovations in research that will lead to prevention, earlier lung cancer diagnosis and management, and more personalized lung cancer treatments.
ALA’s LUNG FORCE invites everyone to pledge to spread awareness of the risks of lung cancer and act to reduce them: http://www.lungforce.org/take-pledge.
Valerie Harper will serve as the campaign’s spokesperson and helped launch LUNG FORCE on the television program Good Morning America on May 13. The launch occurred just a few days after Ms. Harper’s May 7 appearance before the Senate Select Committee on Aging, where she shared her lung cancer survival story and called attention to the need for increased investment in funding for cancer research. Increased research will be critical to identifying new treatments and early prevention strategies for the disease.
Visit www.lungforce.org to learn more about the campaign and its cause.
United States